Duracell
3D Character, Animation & Custom Engine Integration
A complete branded character pipeline was developed for Animaze, covering 3D modeling, rigging, animation, custom shaders and materials, including the fur shader, bespoke props and full real-time technical integration.
Built for a brand character that had to work live.
The commission required a complete 3D avatar production for real-time use inside Animaze, including modeling, rigging, animation and dedicated props/customizations. The character had to respect the brand’s visual identity, with shapes and animations closely matching the commercial reference while remaining polished and reliable for live performance.
The project operated under strict deadlines, precise estimates and phased deliveries. Throughout production, expectations were managed through direct communication, transparent milestones and practical solutions for the engine’s limitations.
Action-ready character assets.
Beyond the core avatar, the project included brand-specific visual treatments, customizations and animation support designed to keep the character expressive across real-time use cases.
Custom development for Animaze integration.
Some client requests were not supported natively by the Animaze engine. The production approach focused on adapting those requests into workable technical systems without sacrificing visual quality or performance.
Oval Eye Adaptation
Implemented a visual solution for oval eyes even though the engine expected round eye behavior by default.
Layered Animation System
Created animation behavior that allowed full-body control to run over gesture and hand animation logic.
Real-Time Hand Tracking
Developed trackable hand animation support for more natural real-time interaction inside Animaze.
Rigging & Expressivity
Adjusted rigging mechanics to extend facial readability, deformation quality and performance stability.
Shaders & Props
Produced custom shaders, material work, the fur shader and bespoke props to support the requested visual direction.
Phased Delivery
Kept production structured through precise estimates, staged milestones and consistent communication around expectations.
Need a custom character pipeline for your brand?
From concept to in-engine integration, VertexFam builds production-ready 3D characters for real-time experiences.
