Bruce The Chumpster

This character was created with the tricky task of being both minimal and memorable. To pull it off, we leaned heavily into shape language—mixing soft, friendly curves with the sharper edges you’d expect from a carnivorous creature. That balance shows in his movements too: he’s goofy and playful when smiling or widening his eyes, but turns intense and fierce when he frowns. One of our biggest design hurdles was making him stand out without any clothes or accessories. We tackled that by carefully playing with proportions and exaggerating key features to create a bold, unforgettable silhouette that makes a statement all on its own.